If you want to know what made Sony a Sony, then read the book. The backbone of the book is the description of the genesis of Sony. Did you know that the name Sony was derived from the Latin word Sonus. And that people spent a considerable amount of time to create a name that is not found in any dictionary.Commendable indeed, now the brand name is a household name.
The first part of the book deals with Akio Morita’s life and his family. He does make the narration of the growth of Sony sound very personal. It is a pleasure to read from the man who made it all happen.
The second part of the book deals with the economic views of Akio Morita. He is very clear and articulate in mentioning his concerns. He takes a lot of pain to explain the Japanese mindset. Anyone wanting to do business in Japan or with Japanese businessman should consider reading the book. It is almost like – a rough guide to understand Japanese business.